Park West Receives Two Awards for YouTube Leadership at Internet Marketing Association IMPACT Awards in Las Vegas
RANCHO SANTA MARGARITA, Calif. – Oct. 11, 2016 – Park West Companies, a leading provider of landscape construction and management services, received two prestigious IMPACT Leader Awards for “YouTube Informational” and “YouTube Theme/Creativity” at the Internet Marketing Association’s annual awards celebration held Sept. 20, 2016, at the Aria Convention Center at CityCenter in Las Vegas.
“The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”
Park West Companies offers comprehensive commercial landscape construction, landscape management and tree care services throughout California and Nevada. Projects have included many high-visibility customers including hotels and resorts; entertainment, sports and event venues; residential community associations; athletic facilities; commercial offices; apartment complexes; and educational institutions.
The “YouTube Informational” award recognized a video entitled “5 Plants with Amazing Healing Powers,” a short and highly consumable presentation on the natural abilities of plants. The video was intended to reach viewers outside of the company’s typically targeted landscape-oriented audience through the use of viral sharing. After one week of running, it had reached over 10,000 people with over 80 shares.
“YouTube Theme/Creativity” saluted an innovative, 360-degree video that showcased the immersive beautification of Park West job sites and educated viewers on the types of plants used in exemplary landscapes. The video was designed to be viewed with 360-degree movement on a desktop or mobile device.
“We have developed sophisticated and effective applications for video throughout our company as a primary communications medium for both internal and external audiences,” said Dustin Kemmerer, President of Park West Landscape Management. “It’s truly an honor to have those achievements recognized by this distinguished global organization that exemplifies technology leadership and innovation.”
The IMPACT16 event also offered an extraordinary array of high-impact keynote presentations (from Microsoft, Amazon, Radius and more), breakout sessions and panels on topics across the spectrum of Internet marketing, Start-up Battlefield 3, Women Leaders Group, and a reception at the brand-new Skyfall Lounge at the Delano.
The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide range of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.